BROOKSVILLE The Hernando County Tourism Bureau has redesigned and expanded its website, offering more in-depth content.
Visitors to www.naturallyhernando.org will find listings for tourism activities in Hernando County and the Nature Coast.
Tourism Development Coordinator Tammy Heon said the new site offers a one-stop resource for anyone seeking more information on the area.
“Not only do we offer content for all of the wonderful outdoor adventures available here on the Nature Coast, but also detailed information on lodging, where to rent a kayak or hire a boat captain, get fishing bait and tackle, where to play golf, or find the perfect bike trail,” Heon said in a press release.
Heon said the site has user-friendly content and navigation, inviting text and “gorgeous photos offering loads of visual appeal.”
Not only is the website a planning resource for visitors, it offers a greater degree of exposure to tourism businesses in Hernando County, which are now included in an on-line searchable database.
Each business is displayed within the appropriate category where visitors planning a trip to Hernando County will find them. There are links to their websites, phone numbers and descriptions of their business or services. Logos and photos are included in those listings where possible.
“It's so important that we provide this platform for our tourism partners,” Heon said. “If you’re not online in today's travel market, you really can't compete.
“By providing the complimentary listings, we increase exposure for our tourism businesses and, in the cases of the smaller businesses that don't have their own websites or social media pages, we can give them an edge by getting them onto the World Wide Web where they can be found by visitors to our area, she added.
The new website also includes links to all of Hernando County tourism's social media pages, a weather widget, online bookings and the ability to sign up for the Tourism Bureau’s email newsletters.
The idea is to keep visitors on the site longer and provide as many digital ‘touch points’ as possible to further increase engagement, Heon said.