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Signage won't yet reflect hospitals' new direction

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Published:   |   Updated: July 27, 2013 at 10:45 AM

SPRING HILL - It will take a few more months before Brooksville and Spring Hill Regional hospitals' merger with the seven-hospital network Bayfront Health becomes apparent on signs around town with a new logo.

With an original signage change date of Aug. 19, the familiar setting green sun will instead keep its place on the hospitals' facades through late fall, according to marketing director Susan Frimmel.

"The frame companies are taking longer than we thought," Frimmel said. "The manufacturing company is running behind, so it'll be another 12-16 weeks."

Bayfront Health St. Petersburg, formerly Bayfront Medical Center, was purchased in April to create the new network spanning 150 miles along the I-75 corridor, Frimmel said.

According to information provided by Bayfront Health, the network now includes 6,100 health care professionals handling 66,000 inpatient visits, 500,000 outpatient visits, 200,000 ER cases and 56,000 surgeries annually.

"We're also associated with several surgical centers in the area, so you'll see that Bayfront brand tie us all together under one big umbrella," Frimmel said. "In essence, when people say, 'Why are you doing this?' I think the main reason is we'll be able to provide more services and additional technologies to our community with seven hospitals, rather than one standalone hospital."

When the new signs are installed, Brooksville and Spring Hill Regional hospitals will become Bayfront Health Brooksville and Bayfront Health Spring Hill, according to information provided by the hospital.

Other hospitals in the Bayfront Health network to undergo the same changes are Pasco Regional Medical Center in Dade City, Bayfront Medical Center in St. Petersburg, Peace River Regional Medical Center in Port Charlotte, and Charlotte Regional Medical Center in Punta Gorda.

Venice Regional Medical Center, also in the Bayfront Health network, will retain its name.

While Brooksville and Spring Hill Regional will continue to look the same for now, the scope of services the hospitals provide won't, Frimmel said. A patient of one hospital can currently utilize specialists in any of the other locations, she said.

"Our patients will now have the ability to choose which facility they want to go to for their services," said Frimmel.

mreinig@hernandotoday.com

(352) 544-5271

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