Saturday, Apr 19, 2014

Gulf View Square gains new manager

The Suncoast News
Published:   |   Updated: May 7, 2013 at 06:58 PM

Stephen Welch has become mall manager at Gulf View Square in Port Richey, Simon Property Group executives announced.

He will take the reins of the mall that encloses a gross leasable area of about 754,000, according to a company fact sheet. Gulf View Square is the only enclosed mall in Pasco and Hernando counties. No competing center is within a 23-mile radius.

Demographics show an average annual household income of $50,350 in the area.

Dillard's, Macy's, JCPenney and Sears anchor the mall at 9409 U.S. 19. Specialty stores include Best Buy, Finish Line, General Nutrition Center, Harold Seltzer's Steakhouse, Kay Jewelers, Starbucks Coffee, T.J. Maxx and Victoria's Secret.

"Stephen is a proven performer with an excellent management and development track record," Mike Romstad, regional vice president for the Florida Region, said in a press release. "We look forward to his drive, energy, and dedication benefiting Gulf View Square."

No stranger to the Simon family, Welch most recently served as the interim mall manager at Anderson Mall, in northwestern South Carolina.

He began his career with Simon in 2009 at Greenwood Mall, in Bowling Green, Ky., and then moved on to both Lake Square Mall, in Leesburg, and Lenox Square, a mall in Atlanta's Buckhead financial and commercial district.

Welch directed leasing efforts, capital projects and participated in many signature events held at the malls.

He gained experience in all facets of property management in large volume, high traffic shopping centers, Romstad said.

Throughout his career, Welch also served as an airborne infantryman for six years in the Army National Guard. During his tenure, he held the role of cadet and team leader with his infantry unit. At the same time, he pursued a graduate degree at Indiana University's Kelley School of Business.

Welch will be accountable for long-term and temporary leasing, negotiation of contracts, staff supervision, office management, budgeting and monthly financial analysis, security and daily operations.

Other duties include development and implementation of mall marketing programs, sales analysis, corporate and tenant communication and community relations.

An S&P 100 company, Simon Property Group is the largest real estate firm in the world. The real estate investment trust owns or has an interest in 337 retail malls and other real estate properties. The company's portfolio comprises 244 million square feet in North America and Asia.

SPG employs about 5,500 people in the United States.


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