The gadgets reel in the customers, but the wireless networks keep them satisfied.
Verizon Wireless announced Thursday it was expanding its 4G LTE network across the Tampa region, which will include many of the rural sections of Hernando County.
Verizon timed the announcement one day prior to today's release of the newest 4G LTE device — the Apple iPhone 5.
The company today will turn on the 4G LTE capabilities at dozens of cell sites across Hernando, Pasco, Hillsborough and Pinellas counties.
Calling, texting and Web browsing among Verizon customers are expected to be better than ever with the latest network expansion. Few are being left out.
"Our network reaches nine out of every 10 Floridians, so it's getting to the point where there are only some small spots that are left," said Chuck Hamby, a company spokesman.
The spots that will be covered by the latest expansion, according to a Verizon media release, include Spring Hill, Hernando Beach, Bayonet Point, Aripeka, Shady Hills, Ridge Manor and the Airport Industrial Park.
The network also will include new sections along the Suncoast Parkway and Interstate 75 in Hernando and Pasco counties.
A 4G is the fourth generation of cellphone networks. Each generation is intended to be noticeably more advanced and reliable than the previous.
The 4G LTE is available in more than 370 markets and the expansion will continue nationwide through the end of 2013, according to Verizon.
"We're working hard to fill in every nook and cranny here," said Frank Wise, the network executive director for Verizon Wireless Florida region, in a media release.
The network will service a variety of customers with 4G LTE devices, including smartphones, tablets and mobile hotspots.
"When you go into the store and come out with the new iPhone, there's a good chance you will want to be on our network," said Hamby.
Verizon says its 4G LTE is the fastest 4G network in the nation.
"The bottom line is speed," Hamby said. "Our 4G is 10 times faster than our 3G network, which is pretty fast."